Let me guess…you want to know how to get a promotion. Why wouldn’t you? A better job brings more money, higher status and better visibility. Simply stated, you could use more money right now.
You have salable skills. So, why don’t you get yourself a promotion? What’s standing in your way?
Oh, I know. You fear competition. You are probably thinking… “Getting promoted is hard. It requires knowing the right people. And I don’t have connections in high places.”
You are right. More often than not, it’s who you know, not what you know, that gets you promoted. But I know a secret: things change when you rise above competition. But what does that mean?
Take Lee Iacocca’s story, for example. He has worked, as an unknown car sales manager, for Ford Motor in the Philadelphia district. He rose above competition by driving change and innovation. What did he do?
Long story short, in 1956 sales of Ford automobiles hit rock bottom in Lee’s district. Even worse, the district was ranked last in units sold nationwide. Lee Iacocca analyzed the struggle, the crisis and the threat, and turned the ordeal into a career opportunity. You’re about to find out how…
Lee Iacocca's strategy on how to get a promotion
Lee Iacocca came up with a bold marketing plan—the “56 for ’56” marketing program— to increase car sales. His plan turned the Philadelphia district into # 1 in units sold in the nation. In other words, Lee broke away from the status quo. How awesome was that?
“Did Lee get promoted?” you may ask. Not only did he get promoted but he also rose above all competition in Ford Motor. How do I know that?
According to Ralph Kisiel of the Automotive News:
“Iacocca’s “56 for ’56” idea won him a promotion to district manager of Washington, D.C. Just four years later, in November 1960, Iacocca was elected a vice president and was appointed general manager of Ford Division.”
This story has become my go-to case study when I coach smart professionals on how to get a promotion.
Simply saying, my coaching interventions on how to get a promotion and escape unfair competition cover about 12 major points. Let me share four with you.
#1- Do your homework. Pay close attention. Identify your company’s struggle, crisis and problems—or existential threats.
#2- Spend your personal energy or time to come up or create elements of solution to your company’s existential threats.
#3- Create products or solutions to the problems that keep your company’s leadership awake at night.
#4- Above all, as Steve Martin said, “Be so good they can’t ignore you.”
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