Wondering how to improve your personal branding efforts and better position yourself in the job market?
Well, you have two choices. You can join the crowd, go with the flow, and follow best practices in your field. But I am not sure a smart professional—like you— would want to become an eternal follower.
Your second option is to establish yourself as a thought leader ready to influence the market, challenge the status quo, and break away from the noise.
However, leading will require building a strong personal brand based on knowledge, credibility, and authority. Building a brand is no easy task, but it’s possible when you have the right guidance, strategies, and resources.
Now, you might be wondering, “But where should I begin?”
I am glad you asked because this post shares 6 books on personal branding that might show you the way. I am not sure these books are for you, but they are CBL go-to resources on personal branding. Feel free to take a look at some of them.
- Influencer: Building Your Personal Brand in the Age of Social Media by social media strategist Brittany Hennessy. This book is all about creating your desired social media presence, along with tips to follow and mistakes to avoid.
- Building a Story Brand. New York Times bestselling author Donald Miller discusses essential elements you should include in your professional presentation and communication to pitch your product, ideas, and solutions.
- Think and Grow Rich by Napoleon Hill discusses the ‘Law of Success’ and the reasons behind the immense success of business tycoons like Andrew Carnegie. The book combines philosophy and strategies to offer timeless advice on becoming and presenting oneself as a winner.
More Resources on Personal Branding for Smart Professionals
- As a Man Thinketh by James Allen. The author discusses how one can control life’s events and circumstances. He also elaborates on the role that thoughts play on one’s life.
- Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. In this book, Brene Brown discusses the root of leadership and the real duties of a leader. This book also shares insights on how to lead with boldness.
- Linchpin: Are You Indispensable? by Seth Godin. The book discusses how professionals can become linchpins, do remarkable work, and drive innovation and change. This book is a must-read because one can’t become a thought leader if he is not a linchpin.
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